Global Shelf Stable Probiotics Market Overview
Probiotics are live bacteria and yeast which are intended to provide health benefits. They are generally refrigerated, as the heat and moisture can kill yeast and bacteria. However, with the advent of shelf stable probiotics, probiotics that are safely stored in the room temperature. Shelf stable probiotics are the one which does not require refrigeration without decreasing probiotic potency. The demand for probiotics in nutritional foods is expected to rise due to increasing awareness about their health benefits, and willingness of consumers to buy probiotics based premium products. Shelf stable probiotics market is expected to showcase significant growth in the coming future due to increase in spending capability of consumers and growing awareness of consumers on the association of probiotics with the digestive system. However, the high cost associated with shelf stable probiotics products can affect the growth of the market globally. Shelf stable probiotics products are bottled with advance technology which requires large capitals to manufacture this product.
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Global Shelf Stable Probiotics Market Dynamics
Health Benefits Associated with Shelf Stable Probiotics
Shelf stable probiotics products are associated with a variety of health benefits includes improving the digestive system, lowers blood pressure, enhance the immune system, and boost mental health and many more. Growing awareness about the health benefits of shelf stable probiotics products and direct association of probiotics with digestive is driving the growth of shelf stable probiotics market globally. Moreover, increased demand for nutritious food by health-conscious consumers will increase the demand or shelf stable probiotic products globally.
Increasing Popularity of Dietary Shelf Stable Probiotic Supplement
Shelf stable probiotics supplements have increasing popularity due to their nutritious health benefits to the human body. Probiotics supplements are stabilized at room temperature by microencapsulation, cryoprotectants and genetic modification. These dietary supplements are in high demand for nutritional supplements among sports athletics and working professional. Moreover, growing awareness about the health benefits of dietary supplements and the health-conscious consumers is expected to drive the shelf stable probiotics market globally.
High Cost for Developing Shelf Stable Probiotics
Shelf stable products are designed with advanced technology to keep microorganism alive in the probiotic and sustain the potency of the product. This advanced technology such as microencapsulation, advanced bottled technology, and others which requires a massive amount of capital and investment which can affect the growth of the shelf stable probiotics products market globally. The cost of the end product also limits the market to economically strong consumers. The consumers tend to shift towards other conventional products which give similar health benefits as shelf stable probiotics products at comparatively lower cost.
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The global Shelf Stable Probiotics market can be segmented on the basis of application as:
- Functional Food and Beverages
- Dairy Products
- Non-Dairy Products
- Dietary Supplements
The global Shelf Stable Probiotics market can be segmented on the basis of ingredient as:
The global Shelf Stable Probiotics market can be segmented on the basis of form as:
The global Shelf Stable Probiotics market can be segmented on the basis of end user as:
The global Shelf Stable Probiotics market can be segmented on the basis of distribution channel as:
The global Shelf Stable Probiotics market can be segmented on the basis of the geographical region as:
- North America
- Latin America
- Middle East and Africa (MEA)
- East Asia
- South Asia
Global Shelf Stable Probiotics Market Regional Overview
Shelf stable probiotic market has gained immense popularity in the Asia Pacific region, due to the widespread presence of Japanese brand Yakult. Also growing awareness of consumers about the health benefits of probiotics in the Asia Pacific is even driving the growth of Shelf stable probiotics market in the region. China and Japan have the largest market share of Shelf stable probiotics market, whereas New Zealand and Australia are the fastest growing regions. North America has also experienced a steep growth in the shelf stable probiotic market due to increasing demand for dietary supplements and dairy products in the region. Europe has experienced a rise in demand for Shelf Stable probiotics market with growing investment in stabilizing probiotic products. Moreover, with increasing innovation in Latin America and the Middle East and Africa, shelf stable probiotic market has an opportunity to grow in this region.
Global Shelf Stable Probiotics Market Key Players
The key participants of Shelf Stable Probiotics is majorly concentrated in North America regions followed by Asia Pacific regions such as China and Korea. Some of the key market participants in the global Shelf Stable Probiotics market are:
- Hansen Holding A/S
- General Mills
- Morinaga Milk Industry Co., Ltd.
- UAS Laboratories
- Other prominent players
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