Soft drink concentrates market witnessing a growth of over 5%
The global demand for soft drink concentrates is being observed to grow at a faster pace in the emerging countries as compared to the established markets. The surge in urbanization in the developing countries has led to a growing demand for ready to eat food and drinks. This has led to the easy availability of soft drink concentrates in the emerging market to meet the demand without the occurrence of gap in the supply. Though, the consumers in the developing countries are inclining their interest towards natural drinks without the trace of artificial sweeteners. Owing to this, the soft drink concentrates market in the established markets is moving towards maturity.
South Asia pivotal to the growth of soft drink concentrates market
South Asia is a part of the world with fast growing urban population which comprises a large proportion of young people. Countries including India, Thailand, Indonesia, and Malaysia have been generating affair proportion of the Asia, soft drink concentrates demand. Some of the countries in other parts of the world such as Mexico and North African countries, have also been progressing at a fast pace, thereby contributing to the growth of soft drink concentrates market.
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Carbonated soft drinks leads the soft drink concentrates demand
The demand for soft drink concentrates in carbonated soft drinks is higher as compared to their non-carbonated counterparts. However, the higher growth in demand is being observed in case of non-carbonated soft-drinks. While cola flavored carbonated soft drinks generate higher demand for soft drink concentrates, among the non-carbonated soft drinks, orange flavored soft drinks accounts for the higher demand. Several people are having a pack of non-carbonated soft drinks on their breakfast table, which has augmented the demand for soft drink concentrates in this category.
Mass merchandising tops the demand for soft drink concentrates
The demand for soft drink concentrates is highest from mass merchandisers, while the other key end-users being food service, fountain machine and pubs and bars. The demand for soft drink concentrates from the drinking places such as pubs and bars have been increasing at a fast pace.
Soft drink manufacturers expanding their geographical footprint – a boon for soft drink concentrates
Owing to the constant increase in demand for carbonated and non-carbonated soft drinks, several soft drink manufacturers have been investing in the expansion of their production capacity and entering into a less explored market. For instance in May 2018, Coca Cola opened a juice processing plant in Kenya. The Nairobi-based Coca-Cola Central East and West Africa Ltd plans to line up a number of soft drinks in the Kenya market to tap the rising consumer needs. This is expected to boost the demand for soft drink concentrates in the region.
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Consolidated Tier 1 market for soft drink concentrates
The global soft drink concentrates market is fairly competitive, where the key operational companies include PepsiCo. Inc., Coca-Cola Company, Cott Corporation, Kraft Foods, Monster Beverage Corp., Dohler Group, and Dr, Pepper Snapple Group Inc. are among the frontrunners. Several soft drink manufacturers such as Coca Cola also have captive production plants of soft drink concentrates, which endows them to leverage more profit per unit sales of their soft drinks.
There are certain soft drink concentrate manufacturers that specifically target the kids. For instance, India-based fruit concentrate manufacturer has positioned its products mostly to the Indian kids. Besides, product and sales channel development, the soft drink concentrate manufacturers are also focusing on improving the packaging to meet the concurrent consumer demand for packaging.
The research report on Soft Drink Concentrates presents a comprehensive assessment of the Soft Drink Concentrates market and contains thoughtful insights, facts, historical data and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report in Soft Drink Concentrates provides analysis and information according to market segments such as application, end-use and geographies.
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The Soft Drink Concentrates market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The Soft Drink Concentrates report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The Soft Drink Concentrates market report also maps the qualitative impact of various market factors on market segments and geographies.