Increasing Product Penetration in the Asia Pacific Region is Expected to Augment the Revenue Growth of the Natural Cold, Cough, and Sore Throat Remedies Market over 2018–2028

The growth of the natural cold, cough, and sore throat remedies market is attributed to the increasing burden of respiratory diseases worldwide. According to the latest research by the company, the global natural cold, cough, and sore throat remedies market is expected to account for US$ 8,562.3 Mn by the end of 2028. The natural cold, cough, and sore throat remedies market is expected to grow with a CAGR of 6.5% through the forecast period 2018-2028. According to the National Centre for Health Statistics (NCHS), about 62 million cases of common cold need medical attention. Revenue from the Asia Pacific natural cold, cough, and sore throat remedies market is expected to grow at a significant CAGR and the region is expected to remain prominent in the regional natural cold, cough, and sore throat remedies market during the forecast period. This rise is due to the rising adoption of natural cold, cough, and sore throat remedies in the region.

The rising demand for green label products has brought about a shift in the manufacturers’ perspective from niche distribution channels to mainstream mass retailers in the Asia Pacific regions. Supermarket chains are also expanding their product range, which has resulted in an increase in the sales of natural cold, cough, and sore throat remedies in the recent past. Premium brands of natural cold, cough, and sore throat remedies are usually sold through drugstores and herbal product retailers, globally. The main focus of companies in the Asia Pacific region is on widening their distribution channels from niche channels to mass distribution networks. Increasing product penetration in the Asia Pacific natural cold, cough, and sore throat remedies market through online retailing channels is a major factor driving the growth of the natural cold, cough, and sore throat remedies market. The sales of natural medicines through e-Commerce are further anticipated to witness significant growth over the forecast period. Some of the manufacturers that offer natural cold, cough, and sore throat remedies in the region include, Dabur India Limited, The Himalaya Drug company, Emami group (Zandu Pharmaceutical Works Ltd), and P&G(Vicks) among others.

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Traditional Chinese medicines contribute around 40% share of the total medications consumed in China. Similarly, China is one of the largest exporters of herbal medicines and essential oils, followed by India, Sri Lanka, and Indonesia. The traditional Chinese medicinal industry is also supported by favorable regulations and government policies, heavy investments for research, and changing consumer perception towards Chinese medicine.

Traditional medicines have been used in Japan since thousands of years. Japanese traditional medicines are divided into folk medicines and modified Chinese traditional medicines, i.e. Kampo medicines. Kampo medicines are very popular and are widely used in Japan. They are based on traditional Chinese medicines, but modified to suit the Japanese culture. They are also adopted in Taiwan with slight modifications and exported to the Western regions. According to one of the market surveys by WHO, around 34% of the total OTC drugs sold in Japan are prepared using botanical products. In addition, Kampo drugs are regulated in a similar way. Japan is the only country where clinical doctors are permitted to prescribe both, Western and Kampo medicines at the same time. High adoption of natural cold, cough, and sore throat remedies in the Asia Pacific regions, particularly in India, China, and Japan, is expected to argument the growth of the natural cold, cough, and sore throat remedies market significantly during the forecast period.

Mr. Shambhu Nath Jha is a seasoned consultant and researcher. His research papers have been published in reputed websites and trade journals. His interests include philosophy and history.

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