Brightness Enhancement Films Market Insights
Brightness Enhancement Films is the type of optical films majorly used in the manufacturing of flat control displays in TVs, smartphones, desktop monitors, laptops, automotive and aerospace display control panels, advertising display boards, and industrial display control panels.
The brightness enhancement films are used on a large scale in design and manufacturing of the LCD and large TV screens. It offers maximum brightness towards on-axis viewer. Brightness enhancement films use the microreplicated prismatic structure to control the exit angle of the light. Manufacturers in the brightness enhancement films are also collaborating with the consumer electronic product manufacturers to expand their reach in the global market.
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Brightness Enhancement Films Market: Notable Highlights
- American Polarizers introduced 3M DBEF dual brightness enhancement films to help display and optics manufacturers meet requirements to improve display illumination in various consumer electronics including gaming stations, smartphones, notebooks, and in devices which use LCD displays.
- DuPont Electronics & Imaging is planning to build new production assets by investing around $220 million at its plant in Ohio. The new production asset will expand company’s production of Pyralux flexible circuit materials and Kapton polyimide film.
- A new research co-led by scientists from the City University of Hong Kong have developed new fabrication approach to produce all-inorganic perovskite films with better stability and optical properties to enable the development of better LEDs with high operational lifetime.
Some of the leading players in the brightness enhancement films market are DuPont, LG Chem, 3M, Mitsubishi Rayon, Fusion Optix, Efun, SKC, Kolon, Gamma, GDS, Nitto Denko Corp, Gigastorage, and Sabic.
Brightness Enhancement Films Market Dynamics
Increasing Adoption of Smartphones and Display Control Planes to Drive Brightness Enhancement Films Market
With significant growth in the smartphone users globally, manufacturers are focusing on enhanced display, brighter smartphone screens, and longer battery life. The manufacturers are using brightness enhancing films and technologies in smartphones to reduce power consumption and improve battery life and allowing phones to withstand smaller batteries.
With rise in LCD, OLED, and plasma displays in outdoor applications including display control panels in automotive and aerospace industry, manufacturers are providing brightness enhancement films to enhance the performance of the LCD displays. The prisms on the brightness enhancement films redirect light from backlight towards viewer, thereby, providing better view. Companies in the brightness enhancement films market are also focusing on modifications in the films to improve sunlight readability.
Dual Brightness Enhancement Films Demand to Surge in Coming Years
Due to the strong market demand for flat panel televisions, LCD televisions is penetrating the television market and have substantially replaced CRT. Hence, manufacturers are focusing on using dual brightness enhancement films in LCD televisions to offer better viewing. Moreover, to meet the requirement of low power consumption, the demand for dual brightness enhancement films has increased in the recent years.
A recent study on the dual brightness enhancement film also found that the system with this film can yield a total power of around 82% as compared to the system without dual brightness enhancement films. The dual brightness enhancement films are also being applied in the systems for modeling LCD screens for smartphones and notebook screens.
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Difficulties in Manufacturing Brightness Enhancement Films to Hamper the Market Growth
Although the demand for brightness enhancement films will continue to grow in the coming years with the increasing production of LCD and display control panels across various sectors, the difficulties in manufacturing these films is likely to hamper the growth of the brightness enhancement films market. Hence, manufacturers are focusing on designing innovative methods to develop prism based brightness enhancing films for displays.
Currently, backlight modules including brightness enhancing films have become fiercely contested product among manufacturers owing to the high cost and the requirement for technological innovations. Meanwhile, ultra-thin and green-energy saving displays are gaining popularity. Companies are focusing on replacing the traditional process, reducing thickness of backlight module and use new production technique while reducing the cost.
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