Dozer Manufacturers Make Headway with Customer-Centric Approach to Boost Profitability



Mr. Nikhil Kaitwade, Research Head – Automotive Domain at Fact.MR discusses the changing dynamics of the dozer market landscape

Dozers have been witnessing sheer proliferation across construction, mining, and agricultural activities on the back of multipronged reasons, ranging from resurgence in construction sector to end-user focus on enhancing operational efficacy. Though the dozers market has witnessed sporadic alterations in terms of refinements and feature enhancement, a dramatic resurgence of commodity prices has triggered adoption of heavy-duty machines, which has augured well for stakeholders in the dozer landscape. Manufacturers’ efforts, with respect to machine innovation are likely to provide a substantial fillip to adoption among end-use industries. While the market has a significant presence of Europe-based manufacturers, OEMs based in Asia and North America are focusing on consolidating their position in terms of production and sales.

Q: Will the ongoing digitalization of construction industry influence dozer sales in Europe?

A: Ample opportunities are likely to emerge in Europe for dozer manufacturers, primarily due to multiple efforts taken in line with ‘digitalization of construction industry’. The latest manifesto published by the European Construction Industry Federation (FIEC) sheds light on multimodal approaches to facilitate digital reformations in the construction industry. With efforts as such to make the EU economy flourish amidst rapid digitalization, areas of construction and construction equipment, such as dozers, are highly lucrative vis-à-vis investment opportunities.

Q: What are manufacturers doing to consolidate their position in the European market?

A: Key dozer manufacturers, such as Guangxi LiuGong Machinery Co., Ltd. and Shantui Construction Machinery Co., Ltd. are focusing on multipronged approaches to amplify their stronghold in the European market. Broadly, the approaches comprise four key objectives

  • To offer tailored versions in line with regional variations and market trends
  • To meet European quality standards with exclusive attention to detail
  • To enhance their residual values via affordable ownership and operating costs
  • To ameliorate flexibility through faster supply cycles from factory to user.

Q: How are OEMs tapping into the latent opportunities in Europe?

A: Amidst drastic transformations in the construction spectrum, construction equipment OEMs are keeping an eye on evolving trends. Two of the prevalent trends that European OEMs can capitalize on are paradigm shift in demand across markets outside Europe, and increasing prominence of aftermarket sales channel.

Q: What technologies do you see gaining traction in the future?

A: Understanding customer values and being on the technological forefront remain two of the key criteria taken into consideration by European dozer manufactures. Some of the key technological reformations, such as Big Data, electromobility, and high fuel efficiency are among the main focus areas for European OEMs.

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