Shambhu Nath Jha, Research Head- Chemical & Materials Domain at Fact.MR discusses the key trends boosting growth of alkyl polyglucoside market.
Consumer consciousness for green products has significantly transformed the way end-use industries operate and induced demand for products that are bio degradable and naturally-derived, such as alkyl polyglucosides. Alkyl polyglucosides demand is foreseen to scale new heights in the forthcoming years, owing to proven effectiveness of natural ingredient in terms of achieving the desired results.
Consumers are on a lookout for effective and high-quality products, compelling manufacturers for product innovations and offer cost effective as well as highly efficient products. Some of the prominent end use industries making use of alkyl polyglucosides application include household detergents, agricultural, cosmetics, personal care, and industrial cleaners.
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Q. How does the mass transition toward sugar surfactants influence use of alkyl polyglucosides in detergents?
One of the key factors inducing shift toward greener products is the rising eco-friendly considerations among European consumers. The new-age Europeans are not willing to compromise with efficiency and sensory impact, which is triggering the adoption of sugar-derived surfactants. Alkyl polyglucosides, being one of the prominent sugar-derived surfactant, is being actively embraced in detergents as sugar surfactants outperform the traditional surfactants in terms of solubility, mildness, and efficiency.
Alkyl polyglucosides, on the back of superior foaming and excellent surface activities, have been gaining popularity and they do act mild on the target surfaces, which is further enhance their visibility in the detergents’ space.
Q. What characteristics of alkyl polyglucosides are empowering their acceptance in the European personal care space?
Across key European countries, growth of personal care industry continues to be largely diversified by rising propensity for natural and mild ingredients. Alkyl polyglucoside, being a naturally-sourced surfactant, is finding fertile grounds in case of mass-market product categories such as personal care, home care cleaning products, and so on Moreover, an increased bias toward sophisticated ingredients is fostering the use of organic alkyl polyglucosides in skin care solutions, auguring well for the alkyl polyglucosides market growth.
Q. How are manufacturers capitalizing on the growing demand from emerging economies?
Owing to the elevated investments in infrastructure refurbishment, emerging economies depict immense potential for manufacturers of alkyl polyglucosides in terms of business expansion. Manufacturers of alkyl polyglucosides are vying to make investments across thriving emerging regions, which in turn will give them add value to their businesses and balance the supply-demand equation. For instance, BASF is set to grow its business with two production expansion project sites at Jinshan, China and Cincinnati, Ohio to amplify its alkyl polyglucosides’ production capacity.
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