Ms. Sneha Varghese, Consultant- Automotive Domain at Fact.MR, discusses the dynamics of egg white peptide market
Popularity of egg white peptide as a primary animal-based protein has taken off significantly in the past few years worldwide, owing to its abilities in terms of facilitating human health and wellness. Wide-spread acknowledgment of egg white peptide has created greater opportunities vis-à-vis commercialization, enhancing its importance as a prominent food ingredient. Prevention and treatment of gastrointestinal tract infections, enhancing shelf-life of food products, and overseeing microbiological quality of foods are some of the key applications contributing to the overall growth of egg white peptide market.
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Q. What impact will the on-going egg crisis across Europe have on the supply chain of egg white peptide?
Egg prices have sailed through a prolonged phase of volatility. Various instances of contamination have resulted into frequent price fluctuations and supply inconsistencies, which have made eggs a target for replacement. This, in turn, has resulted in end-users to actively look for egg replacers, having adverse impacts on egg-based derivatives. Particulars as provide substantial credence to the fact that the European egg crisis already has and will continue having deep-rooted influences on growth of egg white peptide market.
Q. Which factors are fuelling use of egg white peptide in the European bakery and confectionery space?
With the evolving customer tastes and perceptions, the shift toward healthy food ingredients has become highly evident than ever. The primary reason fostering use of egg white peptide in bakery and confectionery products is the presence of bioactive peptides, which is highly beneficial for human health. Amino acid composition of egg white peptide is also one of the key aspects enhancing the visibility of egg white peptide in bakery and confectionery products.
Q. What influences does the European culture, driven by animal welfare concerns, has on the consumer purchases?
Europe represents the higher level of cognizance apropos of animal welfare, with consumers seeking for transparency over the productions processes. The European consumers, with high sensitivity toward ethical standards, look for products that are produced under ethical standards and are of high quality. This, in turn, has resulted in manufacturers of egg white peptides to work with farms using industry best practices in case of animal husbandry and processing. Manufacturers are evolving to be highly committed to humane practices in order to stand out of the competition via environmental responsibility..
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