Lenzing Group to Expand its Offerings in Hygiene, Personal Care, & Medical; Enhanced R&D with Product Developments Remains the Focal Point

Lenzing Group, a global leader of wood based specialty fibers, is further expanding its portfolio in areas of hygiene, personal care, and medical. This agreement includes establishment of a new tech center dedicated for nonwoven applications located inside the Münchberg Campus of the Hof University of Applied Sciences and will emphasize on further developments and testing of the newly developed fibers. Consequently, the company will be gaining access to the new and exclusive state-of-the-art machines as well as technologies, which will be leveraged for unmatched offerings delivering high performance. This, in turn, will pave new avenues for development of new product varieties in collaboration with the university.

LENZING™ fibers’ significant share is primarily designed for cosmetics as well as hygiene products used on a daily basis and is also finding extensive applications for medical purposes. The cooperation offered by Hof University of Applied Sciences and associated resources is a new milestone that will help in value addition in the company’s offerings.. The alliance will also help the company to further enhance customer trust and relations by offering industry-best products and also support in seamless and effective delivery of new and efficient products.

This cooperation is likely to enable both of the companies in terms of optimal use of resources and technical know-how in offering industry best products for optimal use partners. This is a bright example of a unique collaboration of a research community and an organization, which will also result in unexpected results and successful R&D developments.

Along with this unique collaboration with the university, the Lenzing Group will be capable of further expanding its overall product portfolio and also enable long term customer retention. It would be really interesting to see if other companies in the rivalry would be doing something in the similar lines or anything unique to stand out amid the fierce competition.

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