As the fitness and wellness space keeps changing radically, the fitness industry is headed toward large-scale reformations and expansions based on evolving preferences. Demand for functional fitness equipment has significantly taken off in the past few years, owing to rising clamor for new ways for remaining pinned to healthy lifestyles. As new technologies are sprawling, people are moving away from conventional technologies and restoring to the new ones. This, in turn, is persuading manufacturers of functional fitness equipment to integrate new technologies in their offerings as per new realities of the dynamic fitness space. Owing to their multimodal efficacy, the functional fitness equipment are likely to see large-scale proliferation as a staple across multiple gyms and health clubs for the years to come.
Q. How is rising fad for Pilates among Europeans shaping the regional demand for functional fitness equipment?
With the daily life of Europeans becoming more and more sedentary, people are losing proximity to necessary body movements facilitating cognitive well-being. Europeans are vying to move away from this stationary behavior having detrimental impact on health, which is persuading them to adopt Pilates. With Europeans being one the prominent countries vis-à-vis adoption percentage of Pilates equipment as compared to other regions, the growth of functional fitness equipment in Europe remains inevitable.
Q. The concept of group training has gained significant prominence across Europe over the past few years. How will it contribute to growing demand for functional fitness equipment?
Group training classes at gyms and health clubs are in vogue in Europe, as the Europeans prefer indulging in healthy sessions with some solid motivation, teaching, and instruction. Group trainings have been long famed for the enthusiasm they create among trainees, which has resulted in increasing registrations for group training sessions. Another positive aspect associated with group training are the intra-group activities, which attracts Europeans in terms of performance and engagement. The emergence of new formats of group functional training sessions, the demand for functional fitness equipment is also likely to scale heights by a notable margin.
Q. How are the mushrooming number of gyms and health clubs affecting functional fitness equipment demand in Europe?
Fitness has reaffirmed its position as the heart and soul of a healthy and prosperous lifestyle. It remains the widely-sought after activity among Europeans, with a substantial hike in the number of gym memberships over the past few years. The unprecedented rise of U.K. gym sector in parallel with the rapid proliferation of affordable gyms demonstrates that budget-friendly deals as such as engrossing the attention of customers.
Moreover, trends also indicate that expansion of established specialty gym chains, such as Gymbox, Crossfit, and so on, are also contributing to the overall demand for functional fitness equipment.
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