Warm Weather & World Cup Boost Carlsberg Revenues

Following the robust performance of core and craft beer brands, and no- and low-alcohol portfolio, Carlsberg Group has registered 3% net revenue rise for the year.  Carlsberg, the owner of renowned beer brands, including Holsten, Birrell, and Tuborg, has gained net revenues of $9.53 billion for the entire year. This is the first time in the recent three years, when the sales of the company have gone up.

The company has partially accredited the performance to the unexpectedly hot weather in Western Europe and the boost given by the 2018 World Cup. The brewing company’s full -year operating profit has also climbed by 5.1% reaching to $1.42 billion, as the company gained 15.8%, 11.3%, and 7% profits in Asia, Eastern Europe and Western Europe, simultaneously. In India, the sales volumes were up by 19%, and in China it rose by 15%, while profits in Russia were up by 3%, which was also fostered by the World Cup and hot weather.

Craft beer is increasingly gaining popularity among as a beverage choice for consumers. In fact, as per a study by Fact.MR, revenues from craft bear market are likely to reach approx. US$ 20,000 MN by the end of 2022.

According to Carlsberg, its craft and speciality portfolio witnessed 26% growth, owing to robust performance by the highly popular craft brands, including Brooklyn, and international speciality brands Grimbergen & 1664 Blanc.

Carlsberg started Birell in 2018, as the Group’s first worldwide alcohol-free drink, and the overall alcohol-free beer portfolio of Carlsberg witnessed 33% growth in Western Europe, whereas, the firm’s Baltika 0 brand raised by 35% in Russia.

The core beer brands of Carlsberg also recorded growth, as Tuborg sales grew by 10%, on the back of impressive growth in India, Western Europe, and China, while the worldwide sales volumes of Carlsberg were up by 5%.

Sneha Varghes

Sneha Varghese is an experienced food & beverage consultant. She covers the latest trends and analysis impacting the food & beverages industry, informing and educating audiences through her writing.

Leave a Reply

Your email address will not be published. Required fields are marked *