Definition of Poultry Feed Market
Poultry feed is nutritional food for various poultry including chicken, domestic fowls, ducks and geese. Poultry feed comes in various forms such as powder, granules, briquettes and pellets. Either conventional or organic, poultry feed is produced using corn, wheat, blended grains or soybean to provide a high level of proteins facilitating poultry health.
About the Poultry Feed Market Report
The report on poultry feed market provides incisive insights on the supply and demand of poultry feed across key regions in the globe. It includes assessment on several aspects influencing the growth of the poultry feed market, by covering trends, growth drivers, opportunities for stakeholders and restraints confining sales. In addition, historical data, current poultry feed market scenario and future highlights have also been included in the poultry feed market report.
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The report includes detailed segmentation of the poultry feed market. It is segmented on the basis of product type (broiler, layer and other), source (corn, wheat, soybean, blend grains and other), form (powder, granules/particles, pellets and briquettes), nature (conventional and organic), sales channel (direct sourcing and indirect sourcing) and region (North America, Latin America, Europe, Asia Pacific excluding Japan, Japan, and Middle East and Africa).
FDA Defines BFSL Ingredients for its Use in Poultry Feed
Regulatory authorities have been stressing upon ingredient definition for insect feed protein used in poultry feed. The United States Food and Drug Administration (FDA), on September 11, 2018, proposed that AFFCO (Association of American Feed Control Officials) has allowed the use of protein meal produced from insect larvae and whole dried insects in poultry feed. AFFCO and the FDA have been working in the poultry feed regulation space, especially in setting definitions that describe new ingredients in poultry feed. FDA stresses on the fact that production of insect feed can provide a sustainable source of proteins. It has recommended amendment of ingredient definition for BSFL (Black Soldier Fly Larvae) in a bid to include it in the poultry feed.
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Antibiotic-Free Poultry Production goes Mainstream; Creates New Opportunities for Stakeholders
Ban on use of antibiotics in poultry feed that promotes faster poultry growth is likely to open new avenues for stakeholders in the poultry feed market. According to World Health Organization (WHO) and other health authorities, antibiotic use in poultry feed poses significant health risks to humans. Against this backdrop, governments across various countries have imposed legislative bans on antibiotic formulations in poultry feed and production. FDA’s Guidance #213 issues removal of antibiotics in poultry feed production. It has also proposed Guidance for Industry #152 that evaluates the safety new antimicrobial drugs and their effects on human health. This is expected to influence the uptake of various feed enzymes and additives that facilitate enhanced poultry feed quality. This has resulted in identifying new ways that stimulate poultry production and deliver enhanced results similar to antibiotic health promoters. Feed additives such as amino acids, prebiotics, probiotics, proprietary blends and enzymes are emerging as potential poultry feed additives.
Conditioning to Gain High Significance in Pelleting of Poultry Feed
Conditioning of poultry feed is gaining traction on the back of increasing demand for high pellet quality and bird performance. High pressure steam during the conditioning process provides moisture and heat essential for gelatinization of starch, pathogen removal and particle adhesion in the poultry feed. Conditioning steam temperature and retention time are defined by PDI (Pellet Durability Index), effective control over which results in enhanced nutrient digestibility. Conditioning of poultry feed before pelleting, particularly for young birds, has gained high significance as young poultry has underdeveloped enzymatic system that requires highly digestible nutrients.
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Synergistic Use of Organic Acids and Copper Hydroxychloride in Poultry Feed – An Upcoming Trend in the Market
Use of organic acids in drinking water has resulted in a substantial increase in bird weight as compared to birds receiving AGPs (Antimicrobial Growth Promoters). Moreover, organic acid in poultry feed has enhanced the footpad quality along with reduction in mortality rates compared to poultry receiving antimicrobial growth promoters. Stakeholders in the poultry feed market are also focusing on using organic acids and copper hydroxychloride in poultry feed in a bid to improve performance along with FCR (Feed Conversion Ratios) without additional costs.
Dynamic Predictive Software Tools to Gain Significant Traction in Poultry Feed Management
Use of dynamic predictive software tools in poultry feed management space has brought remarkable transformation and led to lessening the pressure faced by producers of poultry feed. Stakeholders in the poultry feed market have been focusing on enhancing the profitability by gaining knowledge associated with interactions between farm conditions and nutrient levels. Based on analysis provided by software tools regarding poultry feed data and nutrient levels, it has been possible to alter key production factors that can result in profitability improvement. The tool can be used to develop feed programs and plan effective management strategy based on analysis of current feed data, production data and poultry feed form. The predictive tool technology has been gaining ground owing to its suitability across the entire poultry feed spectrum and is being adopted by small, medium and large-scale industries.
Growing Importance of Clean Labels Impacting Poultry Feed Market Growth
Food safety concerns and clean labelling are closely associated topics that are gaining importance worldwide. Rising demand for clean labelling in a bid to mitigate consumer mistrust owing to the increasing scandals related to poultry production, which has been observed since the past few years. In addition, ban on antibiotics in poultry feed has made it imperative for producers to use clean labels. Increasing consumer inclination towards clean labelling on the back of growing demand for GMO-free and organic poultry products is likely to impact the poultry feed space.
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Poultry Consumption on the Rise Influencing Poultry Feed Demand
Poultry feed market is likely to witness a steady growth as poultry producers strive to meet increasing demand for poultry across the globe. Growing consumption of poultry meat has pushed the poultry production, in turn triggering an imbalance between supply and demand for poultry. For instance, according to the National Chicken Council (NCC), per capita poultry consumption in United States in 2016 was 107.6 pounds, which touched 108.6 pounds in 2017. NCC estimates that the consumption of poultry is expected to reach 109.2 pounds by 2018-end and further increase by 2019. Likewise, OECD and FAO estimated that per capita consumption of poultry meat in EU rose from 20.5 Kg in 2010 to 22.7 Kg in 2016 and are likely to showcase a 0.5% increase during 2017-2026. In a bid to balance the equation, poultry and livestock producers are relying on using advanced poultry feed, consequently fueling the growth of the poultry feed market.
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Nandini Roy Choudhury is a thought leader and subject matter expert on a range of industries, notably retail & consumer goods. Her analytical skills and lucid qualitative analysis have made her an authoritative figure on this domain.